Branded Society

We live in a branded society. Everything is owned, nothing is free. From the smallest to the largest aspects of our lives, the corporation is in control. We no longer pay for goods, but the brands which they are distributed by. A brilliant example of this is Apple, which is rapidly and constantly growing in size. On the whole, people do not buy music only ipods (such as the classic and nano) for the music capabilities, but for the fact that they then own an ipod. The small little self owned business era is gone, and the era of corporations, mass production, and branding has replaced it. Whatever we buy simply furthers the system and the cycle continues endlessly with people not even needing what they buy, simply buying it because they feel compelled to. How long with things last like this before people realize the needless excess they are living in, and how it is destroying their lives